Web Design + SEO Optimisation
Homepage, contact page, about page, services, booking journey and on-page SEO foundations for private dental clinics.
Includes: Custom design, mobile-first layout, core pages, on-page SEO foundations.
Built for UK private dental clinics
More consultations booked. Fewer empty chairs.
We design websites for private dental clinics that turn visitors into booked consultations and take repetitive phone enquiries off your front desk.
Founder: medical student
Delivery within 1 week
Web, SEO, chatbot, bookings
Enquiries answered before the phone rings
Built around how patients choose dentists
What this means for your practice
We design around what actually fills your diary
Not features for their own sake — a website built, page by page, around four specific outcomes.
More booked consultations
A clear path from "what treatment is right for me" to a confirmed slot, so browsing turns into booking instead of a closed tab.
Fewer missed appointments
Automatic confirmations and reminders mean fewer patients simply forget — and fewer empty slots left on the list.
Higher case acceptance
Patients arrive already understanding the treatment and roughly what to expect, so the conversation in the chair starts further along.
Fewer calls to the front desk
The questions your team answers every day get answered on the site first, so what reaches you is already qualified.
About MSU Marketing
Healthcare understanding, practical technology, clear delivery.
MSU Marketing is a Southampton-based web design agency founded in 2026 by Saad Umer. We help private UK dental clinics use websites, SEO, booking integrations and AI chat support to create a clearer path from patient interest to booked appointment.
Because the agency was founded by a medical student, we understand how healthcare professionals think, how trust is built, and why patient-facing communication must stay clear and responsible.
SU
Saad Umer
Founder, MSU Marketing
MSU Marketing is built and run by Saad Umer, a first-year medical student at the University of Exeter working in parallel on medtech and healthcare technology.
The long-term goal is a career at the intersection of medicine and technology — building tools that genuinely help doctors, clinics and healthcare businesses, rather than adding technology for its own sake. Private dental clinics are the starting focus: a concrete, well-understood problem of turning a website visitor into a booked consultation.
More about Saad →Why Clinics Choose Us
Specialised
Focused on private dental clinics, not generic business websites.
Affordable
Typical website projects sit around GBP 600-1,200, confirmed on call.
Fast
Most projects are delivered within a week once content is ready.
Supported
We value your feedback and provide ongoing support after launch.
Our Values
Transparency
No inflated claims — honest scoping from the first conversation, and no guaranteed-results promises we can't back up.
Quality
Considered design and clean code for every project, not templated shortcuts.
Direct Access
You work directly with the founder throughout — not passed between account managers.
Long-Term Partnerships
Websites are built to be maintained and grown after launch, not abandoned once they go live.
Services
Everything that turns your website into a booking engine
Each service is scoped around a clear deliverable, mapped to what it needs to do for your practice — a polished site with the tools patients need to understand your clinic and book faster.
Landing Pages
One page, one treatment, one action. A focused page for a specific campaign — Invisalign, veneers, implants — built to convert.
Includes: Campaign copywriting support, enquiry form, mobile-first layout.
Booking Integration
Clear calls to action and calendar links — including direct Google Calendar booking — so patients can reserve a slot without back-and-forth.
Includes: Platform integration (Dentally, SOE and others), calendar embed, confirmation flow.
AI Chatbot Support
A bounded assistant trained on approved business information to answer common questions and route uncertain topics to a human.
Includes: FAQ training on your services, enquiry handoff, consent-based data capture.
Website Maintenance
One less thing on your to-do list. Ongoing updates, monitoring and support so the site that's booking your consultations keeps working.
Includes: Regular updates, uptime monitoring, priority support.
Website Optimisation
A faster site keeps more of the visitors you're already paying for. Speed, usability and technical SEO for a clinic site that's already live.
Includes: Performance audit, image optimisation, technical SEO clean-up.
Expected outcome: a high-quality website designed to improve trust, reduce wasted admin time and convert more patient enquiries. We do not guarantee marketing results.
Process
From discovery call to launch in clear steps
You stay involved, but the process is kept simple so the website can move quickly.
01
Discovery
We confirm your clinic, goals, current website problems and whether MSU Marketing is a good fit.
02
Scope
We agree the pages, services, booking flow, chatbot boundaries and price before work begins.
03
Build
We create the site using modern AI-supported development tools and keep the structure clean.
04
Review
You provide feedback, we make practical revisions and confirm the site is ready to publish.
05
Launch
We upload the code to GitHub and Vercel, connect the domain and add analytics where agreed.
Portfolio
See the five tiers we build
From a single-page starter site through to a full multipage build with AI chatbot and live booking integration — see exactly what's included at every level.
FAQ
Common questions
What does MSU Marketing do?
We design websites for private UK dental clinics, including SEO optimisation, booking integrations and an AI chatbot for common enquiries.
Who do you work with?
Our main focus is private UK dental clinics, especially solo dentists, practice managers, new clinics and established clinics with around 3-4 dentists.
How much does it cost?
Pricing is confirmed on a discovery call. As a guide, web design and SEO projects are typically around GBP 600-1,200 depending on scale and features.
How quickly can the website be delivered?
Typical delivery is within a week once the project is agreed and the required clinic information is available.
What makes MSU Marketing different?
MSU Marketing is founded by a medical student, specialises in healthcare communication, offers affordable delivery and provides ongoing support.
Can you guarantee more bookings?
No. We can build a stronger website and booking journey designed to improve conversion, but we do not guarantee marketing outcomes.
Contact
Book your free discovery call
Tell us about your dental clinic, or pick a time directly in the calendar.